Original Forever

A one night only launching event Adidas Originals x Oasis | Original Forever video release ahead of the Oasis Live'25 Tour. 

The video itself premiered on Channel 4 in the UK and was part of a collaboration between Adidas and the band Oasis, celebrating over 30 years of their shared history and the launch of a new apparel collection.

Archive content theming was mirrored with the nostalgic choice of event venue - the Blue Posts Pub, Berwick Street - a haunt frequented by the both Liam and Neil (albeit not reportedly at the same time).

Something Else supported W Communications as lead agency, with event production and product showcase, bringing together both Adidas street fashion and Oasis fan communities to create a raw and exclusive promotional moment.