Influencer event

As lead design and production partner for W Communications, Something Else were invited to translate the abstract journey of the “Seven Stages of Falling in Love” into a highly resonant, immersive and sharable event for 450+ influencers and VIP guests.

Each “stage” was an art installation inspired by a different emotion. Designer Chet Lo showcased fashion items connected to each installation, on a journey that represented the feeling of falling in love. Needless to say, Tinder’s influencer audience were enthralled. Guests also experienced live DJ performances (including a set from the Sugarbabes) a free bar and food truck to cap the night off.

The event cut through the noise on social, delivering a high-value human experience that resulted in over 7M organic social reach and 150+ organic social posts, proving the power of precise design in high-stakes influencer marketing.