SBC Gaming

SBC Gaming has been a regular event for Pragmatic Play for the last 3 years. Previously, they had created a sponsored bar at the event. In 2025, they wanted to level up. The ambition was to move from a public bar to a cocktail bar and an exclusive hospitality space for industry VIP's. The space was to support private and confidential meetings and deliver an overall premium hospitality experience, synonymous with the brands industry status.

Something Else were appointed as lead creative and production partner, designing a 350 sqm, single story custom-engineered temporary structure serving as a high-stakes sales and meeting hub. The "all-weather" (wind, rain, sun) protection approach, involved a complex process to eliminate all external risk factors associated with the venue location. Operating under a demanding 10-week design-to-delivery deadline.

This rigorous, highly complex execution ensured a flawless, reliable platform that successfully hosted Pragmatic Play's team, VIP clients and partners, reaffirming the brand as an industry leader.